About Faradid Atlas

A name trusted for quality food sourcing

With over fifteen years of experience in food sourcing and trading, Faradid Atlas provide reliable import and distribution solutions through a strong network of suppliers and business partners.

Contact

Our Impact

Established

Rice brands

Company offices

Portfolio products

A supply network shaped by access and accountability

Our company offices are listed in Tehran, Isfahan, Dubai, and Oman, with operational and storage support in Iran including Shahrekord.

This footprint helps the company manage procurement, storage, and distribution so top-grade food products can move continuously and on time across Iran.

The goal is simple: keep high-quality essential food products available, fairly priced, and ready for the buyers who depend on them.

Vision & Mission

A clear framework for sustainable food supply

Faradid Atlas' direction is built around sustainable leadership, shorter supply chains, professional ethics, and access to high-quality essential foods.

Vision

Sustainable leadership by 2030

By 2030, Faradid Atlas aims to reach a 25% share of Iran's essential food products market while expanding its operating focus across the United Arab Emirates, India, and Oman. The company seeks to be recognized for high-quality, sustainable, and innovative food solutions.

Market research points to a large Iranian food market opportunity by 2030.
The same vision calls for 15-20% annual growth and attention to 8-10% annual demand growth in cost-effective grains and legumes.
Regional food import demand is expected to keep rising across the Middle East.

Mission

Shorter routes from trusted suppliers to buyers

The mission is to shorten the global food supply chain, remove unnecessary intermediaries, and create lasting value for individuals, wholesalers, organizations, and governmental bodies. Faradid Atlas works directly with first-tier suppliers, especially in India and Pakistan, to balance quality, cost, and continuity.

Quality discipline is guided by ISO 22000.
Pricing is shaped by rational margins and competitive market conditions.
Accessibility is supported by Iranian offices, regional presence, and digital sales channels.

Leadership

Leadership grounded in strategy and experience

Dr. Sohrab Bakhtiar, CEO of Faradid Atlas, holds a Ph.D. in International Economics from the University of Tehran and a Ph.D. in Strategic Management from Vrije Universiteit Brussel (VUB), Belgium. With decades of experience in senior policy-making and executive management positions, he is recognized as an experienced leader and expert in the field of macroeconomic strategies. Furthermore, backed by three generations of continuous family involvement in the trade of essential commodities, he possesses valuable theoretical knowledge and practical expertise in commerce, international trade, and supply chain management.

What we offer

From sourcing and quality control to distribution and documentation, Faradid Atlas manages the key stages of the food supply chain.

Sourcing & Import

Direct supplier coordination for rice, legumes, spices, nuts, seeds, sugar, and other essentials.

Quality & Documentation

Quality checks, hygiene standards, import documentation, and ISO-led operating discipline.

Distribution & Access

Regional offices, branches, and warehouses that support retailers, wholesalers, and institutions.

Core Values

The principles behind every decision

These five values guide every interaction, from sourcing decisions to customer service and team collaboration.

Customer-Centricity

Prompt feedback, practical buyer-specific solutions, and long-term trust reflected in strong customer retention goals.

Sustainability

Responsible sourcing, recyclable packaging, local community support, and a stated goal to reduce waste by 20% by 1407 SH.

Professional Ethics

Transparency, integrity, fair contracts, anti-corruption discipline, and customs-regulation compliance.

Innovation

Digital sales channels, supply-chain traceability, ready-to-use spice blends, and agility toward plant-based demand.

Superior Quality

Rigorous control at import, warehousing, and distribution stages to protect product trust and brand reputation.

Work with Faradid Atlas

Whether you are a buyer, supplier, or future teammate, we value practical thinking, professional ethics, and long-term trust.

Start a conversation

A supply network shaped by access and accountability

Our company offices are listed in Tehran, Isfahan, Dubai, and Oman, with operational and storage support in Iran including Shahrekord.

This footprint helps the company manage procurement, storage, and distribution so top-grade food products can move continuously and on time across Iran.

The goal is simple: keep high-quality essential food products available, fairly priced, and ready for the buyers who depend on them.

Explore our essential food portfolio

A name trusted for quality food sourcing

Our Impact

A supply network shaped by access and accountability